Farmer Insights
We conduct extensive human-centered design (HCD) research to uncover smallholder farmers’ aspirations, needs, financial behaviors and preferences in light of their unique challenges.
Expensive & low quality inputs
“Hay is expensive for me and I also don’t have big land to grow enough hay. These seeds I got from Nyala will go bad before I plant them.”
Richard
Laikipia
Limited financial access
“I know I’ll have more milk if I feed my cow more. But whenever I request more inputs, I don’t get any as my co-op thinks I won’t be able to repay.”
Mwahio
Ndaragua
Lack of information
“If only I knew what to feed my cow each passing day, I am sure I could have more milk.”
Helen
Laikipia
Other topics
